Over 90% natural fibers
We already manufacture the majority of your products from natural fibers such as cotton, linen or hemp. Our long-term goal is to use only natural fibers.
NOORLYS stands for quality. That's why we don't want your new hoodie to be one size smaller after three washes. That's why we use an admixture of recycled polyester in some of our fabrics for reasons of durability. Together with our producers, we are constantly developing our fabrics further in order to achieve our goal of being able to completely dispense with synthetic fibers in the future without having to sacrifice quality.
Plastic is not fantastic
It is estimated that ten million tons of plastic end up in the world's oceans every year. It is estimated that over 90 million tons of plastic have entered the sea so far. Over 3,000 marine animal species worldwide are affected by our plastic waste. Seabirds swallow pieces of plastic and use plastic in their nests, especially the remains of fishing nets.
We do not want to contribute to further environmental pollution. That's why we only use recycled materials for synthetic fibers and do not use individual packaging. Our clothing reaches you unpackaged.
We dye fairly
As with the selection of our producers, we also look for the best working conditions, excellent quality and, above all, that our high ecological standards are met when choosing our dyeing plants. We work with small family businesses that love making quality NOORLYS favorites as much as we do.
Each fiber type requires its own dyeing process. In the case of blended fabrics, such as cotton-polyester blends, the fabric has to be dyed twice. For ecological reasons, we therefore rely as much as possible on fibers that only require one dyeing process. Our dyeing plant in Portugal works with the most modern machines and purification plants. It is GOTS and ÖKO TEX certified. Fish even live in the purified water of our dyeing plant - the best proof that the water is clean again and does not pollute the environment.
Organic cotton
Organic cotton is fertilized with manure and compost to maintain and improve the natural fertility of the soil. This increases the humus content of the soil, which can store more water and carbon dioxide.
Organic cotton farmers have to rotate crops in order to protect the soil and use it for as long as possible. The simultaneous sowing of other crops also avoids the unnecessary use of pesticides; in certain regions, sunflowers are planted around the cotton fields. These attract pests such as the boll weevil and thus prevent infestation of the cotton plants.
Bio-Lyocell Blend
Lyocell is an industrially produced fiber made from natural raw materials. It is produced from cellulose fibers such as wood. Even though it is produced industrially, particular attention is paid to the ecological footprint during production, as the solvent is recovered and reused during the process. The fiber is also particularly skin-friendly and robust, making it ideal for the fashion industry.
Organic merino wool
As we not only care about the environment, but also about the animals, we use animal-friendly organic merino wool for our knitwear. This requires that neither methods such as mulesing are used, nor that the sheep are permanently locked up in stables.
Wool also naturally has many great properties, such as thermal insulation and self-cleaning and dirt-repellent properties. This makes wool a popular natural fiber that is particularly effective in the cold season.
Vegan down
In contrast to animal down and feathers, which cause great animal suffering, we use vegan down.
After all, millions and millions of geese and ducks suffer and die every year in the global down industry, which is something we definitely do not want to support.
That's why we use an animal-free down substitute made from 100% recycled polyester with excellent thermal insulation properties.
Recycled polyester saves oil and is ideal for warm, cozy padding. The material retains body temperature, dries quickly and is durable.
Linen
The properties of the natural fiber linen are manifold: the fiber is easy to divide, easy to spin, smooth and traps little air. These properties ensure that linen is lint-free, dirt-repellent, bactericidal and antistatic.
The flax plant needs a maritime climate and is susceptible to frost, which is why it is sown early. Proximity to the coast is ideal, which is why there are only flax growing areas in the north of Germany.
In controlled organic cultivation, the traditional cultivation method is not changed at all. Constant contact with water is very important, otherwise the plant risks drying out.
Bamboo
Rapid growth, no fertilizers, no pesticides and no replanting: bamboo reproduces quickly, almost like a wild weed, and this avoids the further expansion of agricultural land and the destruction of forests.
It is one of the most sustainable natural fibers in the world. It requires significantly less water to grow than cotton and its initial yield is also 10 times greater. Bamboo as a plant produces over 35% more oxygen than a comparable area of trees, absorbs a lot of carbon dioxide, is biodegradable and has hypoallergenic ingredients. The material is comfortable, flowing, crease-resistant, opaque and easy to care for.
Hemp
Hemp is one of the most exciting fibers that nature has given us. The plant does not need any plant protection, as its own odor alone repels pests. Of all natural fibers, hemp has the greatest durability and resistance to moisture.
By mechanically processing the fabrics with pumice stones, a completely new generation of hemp fabrics was created that are strong yet supple and soft.
Eucalyptus fiber
Eucalyptus is used to produce a so-called "man-made cellulose fiber", i.e. a fiber industrially produced from natural raw materials. It is made from Asian eucalyptus wood from sustainable forestry and is biodegradable.
The fiber has an exceptionally smooth surface with a silky feel, warms almost as well as virgin sheep's wool, cools similarly to linen and is more absorbent than cotton. This fiber is also extremely tear-resistant when wet, making it a very durable material.
Seaqual® yarn
In contrast to the ubiquitous recycled polyester, which is made from plastic bottles collected on land, Seaqual® yarns are based on plastic waste from the sea.
Seaqual® is a comprehensive partner network in which over 400 fishermen have made it their mission to give up their plastic bycatch, which is then upcycled into sustainable fabrics in spinning and weaving mills. They are all committed to the goal of ridding the sea of waste and producing ecologically sound yarns, fibers and fabrics.
